Search Engine Optimisation
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Search Engine Optimisation (S.E.O.)
What is SEO?
Organic search engine optimisation increases the number of ‘free’ visitors arriving on your website from search engines, by improving the search engine ranking of web-pages. Effective SEO requires considerable knowledge of search engine algorithms and a deep understanding of the target customer’s searching behaviour.
As search engine interaction revolves around language, special attention is paid to the selection and application of the keywords used by potential customers to find your business.
How do we do SEO?
Great SEO is a complex, ongoing process, our Yorkshire SEO Services cover all the bases so you can sit back and wait for the leads to start arriving.
On-page Analysis
Your website will be analysed for search engine compatibility:
Checking for coding errors that might hinder search engine performance
Checking for Meta tag optimisations that could offer improvements
Checking for tracking code and webmaster tools verification
Checking for image and media issues affecting indexation
Checking for name, address, phone; citation consistency
Providing an overall performance ranking for your whole website
Recommend improvements with the highest return on investment
Competitor Analysis
Thorough analysis of your online competitors within your local and national market. Depending on the scale and competition for your market sector; the analysis will include:
A comprehensive SEO analysis of local competitors
Depending on your campaign – analysis of national competition
We create a blueprint for search optimisation improvements
We make recommendations on web marketing SWOT
We report on progress on a monthly basis
Custom reports can be requested – contact us for a quote.
On-page Optimisation
Optimisation of the content and coding of individual website pages to maximise the effects of all other search engine marketing efforts. On-page SEO can involve the following techniques:
Adding meta data based on extensive keyword research
Editing existing copy for optimal keyword density based on our recommended keywords
Adding copy to enhance search engine relevance scoring factors
Editing and fine-tuning copy to improve customer conversion rates
URL re-writing for SEO benefits. We also set up the 301 redirects so you can keep getting the benefit and Page Rank flow from your old links.
Modification of navigation system for more indexable content by the search engine bots
Improving landing page quality scores for PPC advertising campaigns
Link Building
We generate interest elsewhere on the web to attract traffic back to your website. Creating links that point back to your home page and also product/service pages (deep linking), serves the obvious purpose of increasing visitors onto your website. More importantly though, links between sites serve as a voting system, a crucial ranking factor for search engine results performance.
Link-building strategies aim to attract others on the internet to link back to your site
Links from less popular or reputable sites are of little use to SEO but can boost traffic
Links from reputable websites (those with a PR 1+) will boost your website performance
We manage campaigns for clients looking to build and maintain a perfect web citation footprint using white hat, ethical techniques.
Contribute to your SEO campaign.
What can you do to help? There are aspects of SEO that you as the business owner can do yourself, to improve progress of your webpages up the rankings.
If you have a website that you need search engine optimisation for we would love to hear from you, so why not get in touch?